ALT Balaji: Overview, Features, Subscription, and Popular Shows

alt balaji

Are you tired of binge-watching the same shows on TV and online? Dim the lights, cover yourself with a warm comforter, and get ready to watch brand new original and exclusive shows/stories written by critically acclaimed writers, and directed by award-winning directors, only on ALT Balaji!

What is ALT Balaji? And how did the platform manage to have 1.2 million paid subscriptions in its debut year? After conquering the world of television, Ekta Kapoor and Balaji Telefilms were all set to claim their throne in the digital entertainment space with their recently launched OTT platform.

This OTT platform is an ad-free subscription-based video-on-demand app delivering a plethora of original, premium, and fresh web series.

This article will give you all the relevant information about ALT Balaji, starting from an overview, main features, content bank, subscription prices, languages, popular shows, and movies, and more.


On April 16, 2017, Balaji Telefilms took a big business swing by entering the digital world and launching an OTT platform for its Indian audience scattered worldwide.

ALT Balaji was launched with a vision to create original TV shows for its Indian audience. The platform promised to offer 250+ hours of original and exclusive content to its subscribers. After the first year of its existence in the Indian digital world, it had over 1.2 million paid subscribers and 800 million minutes of content watched.

Let us read more about its journey.

What is ALT Balaji, and What Makes It Unique?

You may have heard about the platform, but what is ALT Balaji? ALT Balaji is a video-on-demand app offering never seen shows before! With stories from different worlds and genres, the platform has products for just about everyone. It doesn’t matter if you are a youngster, a working professional, or a homemaker – Balaji Telefilms have got you covered.

One of the key differentiators between ALT Balaji and other OTT platforms is its pricing strategy. Balaji Telefilms chose to go ahead with cost-effective pricing for its OTT platform. This attracted subscribers who found Netflix and other premium OTT platforms expensive.

Secondly, it offers a sizable, unique library of original Indian shows, which helps them get comparatively more Indian subscriptions.

Thirdly, subscribers can access the platform across 32 different interfaces ranging from smartphones, laptops, desktops, tablets, game stations to internet-ready television!

Lastly, ALT Balaji’s content bank also includes 100+ hours of kids’ content and urban regional shows in Hindi, Bengali, Marathi, Tamil, Punjabi, and many more languages.

All in all, Balaji Telefilms’ OTT platform has smartly secured its niche spot in the digital landscape, between the high-brow content on Netflix and the fare one we usually see on the Indian television.

Using ALT Balaji

Using ALT Balaji is fairly straightforward. Subscribers can follow the below steps and start on to exploring the shows of their choice:

  1. Install the application on your device: Once you install the application, it opens up with a simple interface.
  2. Browse through all the genres: All the genres ranging are listed from top to bottom to help subscribers explore the content bank.
  3. Pay and enjoy binge-watching: Before you can start watching your favorite shows, you will need to sign up and buy a subscription pack.

Inside ALT Balaji Content Bank: Movies and Shows, Kids’ Content

ALT Balaji content bank ranges from comedy, drama, and romance to thriller, mystery, and crime. You can find some never-seen-before shows/web series written by critically acclaimed writers, starring popular Indian celebrities, and directed by award-winning directors.

The company brags all the newest hits from famous Bollywood artists, including Akshay Kumar, Imran Khan, Sonakshi Sinha, Sunny Leone, Emraan Hashmi, John Abraham, and others. You can enjoy a wide range of awesome Bollywood movies featuring everything from the movies of the golden era to recent blockbusters.

ALT Balaji also has an incredible collection of shows for kids that includes popular and original characters in animation and live-action. These shows will fit in for both fun and learning.

If you want to check something for youngsters, then don’t miss out on good shows like:

  • Happy Lucky Ki Katti Batti,
  • Moe Doe: The Frenemies, Nursery Rhymes, and
  • Ding Dong Bell L-O-L

You will also get access to licensed kids’ shows like Mademoiselle Zazie, Little Krishna, and Shuriken School.

ALT Balaji Subscription Prices

Moving from an ALT Balaji free account to a paid subscription comes with a bundle of privileges. You get access to every episode of every show on the platform. Additionally, subscribers can also download shows to watch later. Yes, you can enjoy the perks of being offline. Lastly, the services can be shared on five (5) different devices simultaneously.

Their subscription packs are neatly customized. Customers can choose from three (3) streaming membership packs:

  • Rs. 100 for 2 months;
  • Rs. 199 for 6 months; or
  • Rs. 300 for 12 months.

Customers can make payments via a major credit card or even PayPal.

ALT Balaji subscriptions renew automatically unless users turn off the Auto-Renew feature from their account at least 24 hours before the end of your subscription period.

After purchasing a subscription, users can go to ‘Account Setting’ and manage their subscription/ turn off auto-renewal.

Subscriptions can also be canceled at any point in your subscription period; however, you will not get refunded.

How to Subscribe to ALT Balaji?

You can follow below simple steps to subscribe to ALT Balaji:

  1. Visit Google Play Store or iOS App store.
  2. Search for ‘ALTBalaji’ in the search box.
  3. Click on ALT Balaji install.
  4. Voila! You can now stream your favorite ALT Balaji web series, movies, and more.

ALT Balaji Language Preferences

ALT Balaji covers most of the major bases. Many shows offer support for Hindi, Bengali, Gujarati, Tamil, Punjabi, and many more languages.

How To Download Content From ALT Balaji?

A feature that makes it a real crowd-pleaser is the ability to download content from ALT Balaji for offline viewing. Follow the steps below to download your favourite shows and movies:

Step 1: Log in to your ALT Balaji account and open the movie or episode you want to download.

Step 2: Take on the ‘Settings’ option located on the top right corner, and you’ll be directed to a list with multiple options.

Step 3: Click on ‘Download’ and choose the quality you want.

Once done, the video will begin downloading and will be saved on your device. Please note, you can only download content from ALT Balaji if you have a premium subscription. Moreover, the platform restricts downloads using mobile data and only allows you to download if you’re connected to the WiFi.

If you want to enable mobile data download for ALT Balaji, all you need to do is click on the ‘Menu’ option on the app and select ‘Settings’. There, you’ll find a ‘Downloads’ section, where you need to unselect the WiFi-only option. You’ll now be able to download content using your mobile data.

ALT Balaji offers a plethora of good content in the form of web series and movies. To ensure you’re able to enjoy the best of both worlds, we’ve divided the most popular content into two.

Here is a list of binge-worthy shows released by the ALT Balaji since its inception.

1. Bose: Dead or Alive

Directed By: Pulkit

Cast: Rajkummar Rao, Naveen Kasturia

IMDb: 9.1/10

No of episodes: 7

The ALT Balaji web series, as the name suggests, is a historical period drama centred on the life of a real-life Indian hero and courageous spirit Netaji Subhas Chandra Bose. The series, which included method actor and critically renowned actor Raj Kumar Rao, won many honours at the IWM Digital Awards and DigiXX Awards.

Director Pulkit makes an honest attempt to delve into Bose's enigmatic existence and ensures that each episode has enough suspense to keep the viewer captivated for a binge-watch. ALT Balaji's storyline is excellent, revealing some previously undisclosed details regarding Bose's journey.

2. Dev DD

Directed By: Ken Ghosh

Cast: Aasheema Vardhan, Akhil Kapur, Sanjay Suri

IMDb: 6.5/10

No of episodes: 11

This Alt Balaji Web series is the polar opposite of the famous Bollywood film Devdas, starring Shahrukh Khan, Aishwarya Rai, and Madhuri Dixit and based on Sarat Chandra Chattopadhyay's book of the same name.

In contrast to what is written and how the original film was filmed, where Devdas is portrayed by a male main actor, the lead character Devdas is played by a female character, and the narrative is told from a female perspective. The same Devdas tale with plenty of wealth and alcohol, but with an ALT Balaji twist.

3. Ragini MMS Returns

Directed By: Suyash Vadhavkar

Cast: Karishma Sharma, Riya Sen, Nishant Singh Malkani

IMDb: 8.5/10

No of episodes: 27

The Ragini MMS Returns web series is inspired by the film Ragini MMS Returns, and the plot is centred on cold thrills, with fresh twists. This online series offers both an elaborate and a slow-paced rendition of the terror. Aside from that, Hello Ji is performed by Kanika Kapoor, and owing to its captivating rhythms, this song becomes viral in a blink of an eye. In addition, actresses such as Sunny Leone appeared in this song video.

4. Romil and Jugal

Directed By: Nupur Asthana

Cast: Rajeev Siddhartha, Manraj Singh, Mandira Bedi

IMDb: 7.7/10

No of episodes: 10

Romil & Jugal is one of the rare online shows that is centred on a same-sex romance. The main characters in this web series are Rajeev Siddhartha and Manraj Singh. Romil and Jugal is a web series about two guys who fall in love with each other and battle against society to make their love a reality.

5. Fittrat

Directed By: Santosh Singh

Cast: Krystle D'Souza, Aditya Seal, Anushka Ranjan

IMDb: 8.7/10

No of episodes: 15

The Fittrat online series is centred on the tale of a gold digger who thinks that taking shortcuts is the only way to go ahead in life. The main characters in this web series are Krystle D'Souza, Anushka Ranjan, and Aditya Seal. Fittrat features several fantastic OSTs, including O Panchi Re, Manmuradein, and Naznina. This online series depicts how a woman duped guys for money and made us aware of similar scams.

Here is a list of binge-worthy movies released by the ALT Balaji since its inception:

1. Sanju (2017)

Directed By: Rajkumar Hirani

Cast: Ranbir Kapoor, Paresh Rawal, Vicky Kaushal

IMDb: 7.7/10

Language: Hindi

Sanjay Dutt (Ranbir Kapoor) has had a tumultuous and contentious real life, which is thoroughly portrayed in Rajkumar Hirani's biographical epic Sanju. Sanju is a compilation of gem stories that give an insider's insight into the Bollywood actor's tryst with narcotics and his struggles and tribulations in the Arms Acts case, inspired by some candid discussions with Dutt's wife, Manyata (not to mention the 1993 Mumbai blasts). Having said that, Sanju is an epic adventure biography that skillfully combines bizarre comedy and Ranbir Kapoor's outstanding dramatic performance.

2. Kaala (2018)

Directed By: Kaala

Cast: Rajinikanth, Nana Patekar, Samuthirakani

IMDb: 6.7/10

Language: Tamil

Pa. Ranjith's socio-political action film is on a criminal from Tirunelveli, the compassionate slum ruler of Dharavi called Kaala (Rajinikanth). He's fighting the good fight (literally, with violence) to keep the area secure from powerful politicians and the land-grabbers of the local mafia. As the situation deteriorates and loved ones become collateral damage, a committed Kaala must dig deep to rekindle the spark of rebellion among his people, motivating them to protect their homes and lives no matter what.

3. Logan (2017)

Directed By: James Mangold

Cast: Hugh Jackman, Patrick Stewart, Richard E. Grant

IMDb: 8.1/10

Language: English

Forget everything you thought you knew about Marvel comic book movies. Logan distinguishes out from the rest due to their startling brutality and beautifully gloomy tone. And, while we're on the subject of expectations, you'd be well to set away from any aspirations of seeing the X-Men perform. The only mutants left standing in this near-future hellscape are a tired Wolverine (Hugh Jackman) and a dementia-ridden Professor X (Patrick Stewart). Forced into hiding and pursuing a last-ditch attempt to leave mutant-phobic America behind for forever, their escape preparations are thrown into disarray when a young mutant arrives, chased by sinister forces.

4. Thor Ragnarok (2017)

Directed By: Taika Waititi

Cast: Chris Hemsworth, Tom Hiddleston, Cate Blanchett, Idris Elba

IMDb: 7.9/10

Language: English

Thor Ragnarok, which draws influence from Guardians of the Galaxy, is a Marvel Cinematic Universe storey with its own distinct aesthetic and a wicked sense of humour. Following a coup attempt by Hela (Cate Blanchett), the Goddess of Death and the long-lost sister, Odin's favourite son is abruptly hurled from Asgard to the other side of the cosmos. Thor (Chris Hemsworth) must fight against time to reclaim the Asgardian throne and avert the catastrophic Ragnarok prophesy, after being stranded on a world of lost things with the wicked Loki (Tom Hiddleston).

5. Three Billboards Outside Ebbing Missouri (2017)

Directed By: Martin McDonagh

Cast: Frances McDormand, Woody Harrelson, Sam Rockwell

IMDb: 8.1/10

Language: English

The mindset of Mildred Hayes (Frances McDormand), a bereaved mother who chooses to publicly hold the local cops responsible for their negligence, is that you should do it yourself if you want it done properly. It's been seven months since their cursory inquiry yielded no suspects and just as many leads.

Mildred continues to expose the incompetence of Ebbing law enforcement – particularly, Bill Willoughby (Woody Harrelson), the town's renowned chief of police, by securing the three biggest advertising spots that flank the main entrance into town. When his second-in-command, the dim-witted and quick-to-violence Officer Dixon (Sam Rockwell), learns of the problem, the small-town feud erupts into an all-out battle.

How To Watch ALT Balaji Content For Free?

There are multiple network providers that allow their users to access premium content on ALT Balaji for free. Here is a list of the top network providers and how you can access ALT Balaji at no cost:

Reliance Jio

Jio has announced a partnership with Zee5 to provide customers access to the OTT platform. This offer is available to all JioFiber users on the Silver, Gold, Diamond, Platinum, or Titanium plans.


ALTBalaji's entire catalogue of original programmes and blockbusters is now accessible on the Airtel TV app. Hence, all Airtel postpaid subscribers can view ALT Balaji content for free.

Vodafone Idea

Vodafone India, one of India's biggest cellular operators, established a collaboration with ALTBalaji to offer Indian original content on its entertainment app Vodafone Play. So, all subscribers of Vodafone Idea postpaid can watch ALT Balaji content for free.

ALT Balaji Customer Care Support

Customers can write to for support-related queries. However, in case you want to file a claim or lodge a complaint in relation to any Alt Balaji Content, please write to


ALT Balaji truly has an entire library of entertainment ranging from multiple genres. Get your preferred subscription and enjoy your weekend with the best content! To learn more about the various shows and movies on ALT Balaji and other OTT platforms, keep reading Selectra.

Frequently Asked Questions

Does ALT Balaji Offer Free Trials?

Yes, it does. However, it’s not an all-access pass. You may sign up with your email and watch three (3) episodes per original show for free, post which you will need a paid subscription.

On Which Devices Can I Use ALT Balaji?

ALT Balaji is available across 32 different interfaces for its subscribers. Its content bank is available on mobile and tablet devices (Apple iPhone, Apple phone, Android phone, Android tablet), Web browser (Desktop Browser), Android TV, and Windows (Windows PC, Windows Mobile, Windows tablet).

Is there a time limit for viewing content on ALT Balaji?

There are no restrictions on watching free material. Paid videos, on the other hand, are dependent on the validity of the membership. When the validity time expires, you must reactivate your membership in order to continue streaming content.

How long is downloaded content accessible?

Downloaded material is accessible for 30 days after purchase.

Updated on