OTT Platforms
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Netflix
Netflix requires a subscription, and it offers different pricing plans that vary by country.It is one of the most popular OTT platforms worldwide.
Amazon Prime Video
An app that is offered on various devices such as smart TVs, gaming consoles, smartphones, tablets, and streaming media players.
Disney Plus Hotstar
Offers to watch films and television shows from Disney, Marvel, Star Wars, and National Geographic, as well as Indian content.
Sony Liv
An Indian over-the-top streaming service owned by Sony Pictures Networks India offering content in Hindi, English, Bengali, Tamil and more.
ZEE 5
An Indian over-the-top streaming service offering original content, as well as licensed content from other providers under free and paid subscriptions.
YouTube Premium
A paid subscription service offered by YouTube with ad-free viewing experience.
ALTBalaji
India largest content bank offering access to it via 32 different interfaces.
MX Player
MX Player is an Indian over-the-top streaming service that offers a wide variety of TV shows, movies, and other video content.
JioCinema
ioCinema is among one of the apps presented exclusively for Jio subscribers along with JioTV, JioSaavn, JioNews, JioMart, JioMeet, JioChat.
TVF Play
Founded in 2010, TVFplay offers creative, comedy & dramatic webseries at one place.
Eros Now
An Indian subscription-based, over-the-top, video-on-demand media and entertainment network offering unlimited entertainment.
Lionsgate Play
A subscription video-on-demand (SVOD) service offering single destination for blockbustr movies and shows.
OTT stands for "over-the-top" and refers to the delivery of film and television content via the internet, without the need for a traditional cable or satellite TV subscription. Examples of OTT platforms in India include Netflix, Hulu, and Amazon Prime Video. OTT services are quickly becoming one of the most popular ways to consume video media. OTT services offer a variety of benefits over traditional broadcast platforms, as they are accessible to everyone on any device — no matter their location.
The revenue from subscriptions for over-the-top video platforms across India amounted to approximately 54 billion Indian rupees. This was expected to shoot up to 102 billion rupees by 2024.
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Popular OTT Platforms in India
Top 4 Challenges That OTT Platform Face
Competition:There is a large number of OTT providers in the market, which makes it difficult to differentiate and stand out!
Technological advancements:Rapidly changing technology and the emergence of new platforms can make it difficult for OTT providers to keep up and adapt.
Content costs:OTT providers have to pay high costs for acquiring and producing content, which can be a significant expense.
Cybersecurity:OTT providers are vulnerable to cyber attacks and data breaches, which can damage their reputation and lead to costly security measures.
Over the Top Growth: OTT Platforms in India
India has experienced a 20% growth in OTT audience during the period 2021-2022. According to The Ormax OTT Audience Sizing Report 2022, there are currently 424 million individuals in India who make up the OTT audience. Out of this group, 119 million individuals have active paid OTT subscriptions.
The market growth of OTT platforms is being driven by their increased adoption in various industries, such as information technology, telecom, government, banking, financing, servicing, and insurance, for advertising purposes. Additionally, the growth is further fueled by the introduction of subscription-video on demand (SVoD) and freemium viewing models by these platforms.
According to reports, the video OTT market had a value of INR 249.09 billion in FY 2022 and is projected to reach INR 581.21 billion by FY 2027. This represents a compound annual growth rate of approximately 16.58% during the FY 2023 - FY 2027 period.
The expansion of the OTT industry, which accounts for 7%-9% of the entertainment sector, is attributed to the availability of low-cost data plans and the popularity of short-form content. As of FY 2021, OTT platforms have reportedly invested around INR 55.21 billion, with major players such as Netflix, Amazon Prime Video, and Disney+ Hotstar accounting for a combined expenditure of INR 31.55 billion.
Some Facts About the OTT Market in India
- The number of OTT subscribers in India is estimated to be around 45 million, with more companies attempting to enter the market with their own content.
- The average Indian OTT subscriber spends 70 minutes per day watching content on OTT platforms and watches for a total of 12.5 hours every week.
- The internet penetration rates are at least 50%.
Best OTT Platforms in India: Frequently Asked Questions
Which are the best OTT platforms for movies in India?
There are several OTT platforms in India that offer a wide variety of movies:
- Netflix
- Amazon Prime Vdeo
- Zee5
- Disney+ Hotstar:
- Mx Player
- Voot
- YouTube Premium
These are some of the popular OTT platforms for movies in India, but there are other platforms that offer movies as well, such as Google Play Movies, Apple TV, and more.
How many OTT platforms are in India?
It is estimated to be around 40+ OTT platforms in India including Netflix, Amazon Prime Video, Disney+ Hotstar, ZEE5, Voot, MX Player, and YouTube. However, there are many more platforms that are available in India, such as SonyLIV, ALT Balaji, Eros Now, JioCinema, and more.
As the OTT industry in India is relatively new and fast-growing, new platforms are launching and existing platforms are expanding their services, so the number of OTT platforms in India is likely to continue to increase in the future.
What is the difference between OTT and streaming?
OTT (over-the-top) and streaming are related but distinct concepts.
OTT refers to the delivery of video and audio content over the internet, bypassing traditional cable and satellite television providers. OTT services, such as Netflix, Amazon Prime Video, and Disney+ Hotstar, allow users to subscribe to and access content directly through the internet, without the need for a cable or satellite subscription.
Streaming, on the other hand, refers to the delivery method of that content, it's a technique of delivering or obtaining media in small chunks, allowing it to start playing before the whole file has been transmitted. Streaming allows users to watch or listen to content in real-time as it is delivered over the internet, without the need to download the entire file first.
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