DTH Connections India For Ultimate Entertainment

dth providers

"Say Hello To DTH!" For many Indian viewers, DTH service providers are the perfect replacement for their existing cable TV operators. As always, television never runs out of style. DTH is a Direct-to-Home communication medium that enables watching high-quality shows and movies via Satellite Television. With many households welcoming DTH Connection India, the industry saw a revolution in the growth of service providers.


Benefits of DTH

  • Wide coverage area
  • Numerous channels to watch
  • Better signal availability
  • Regional language shows in plenty

Take a look-DTH service providers

Any idea who the top DTH providers in the country are? We have for you the names of the Best DTH India service providers.

1. Tata Sky

A super popular and widely preferred name in the DTH industry. Tata sky introduced the concept of a 4K set-top box in India and also brought to our screens the Video-on-demand service. Tata group of companies and 21st Century Fox group together decided to come up with this magnificent venture.

What does Tata Sky offer?

There are several flexible packs and attractive combos offered to Tata Sky users. You get to view around 600 channels including local ones, and those in various languages.

Thinking of taking a TATA Sky connection? You won't regret it.

2. Airtel Digital TV

Bharti Airtel launched their DTH service called Airtel Digital TV in 2008. Today they have become one of the main providers in the field. Airtel Digital TV offers around 500 channels, most of which are HD channels. The group has over 10 million subscribers which are quite impressive. This DTH provides storage services that allow users to record shows. You can also get more than one connection through a single dish. The Android TV-based set-top box introduced by Airtel is also widely popular.

Interested in Airtel Digital TV? Why not enquire?

3. DishTV

A popular service provider with over 17.7 million subscribers. Dish TV was the first DTH operator in India. It is a subsidiary of Zee TV. Today they provide over 300 channels and have successfully gained a loyal client base even though they started at a time when Cable TV operators ruled the industry.

To get a new connection of DishTV or for other queries, give a call.

  • Fun facts
  • Dish TV launched the first DTH service in India on 2 October 2003.
  • Prasar Bharthi launched the First Free DTH, DD Free Dish in December 2004

4. D2H

Videocon D2H was introduced in 2009. Several combos are affordable and interesting too. In 2016, Videocon D2H merged with Dish TV and has become one of the service providers in the forefront. D2H alone enjoys 19% of the subscribers the collaboration has in total. There are 650 channels altogether that are being broadcasted in India. Customers can customise their program selection as D2H offers many add-on channels and other options.

Wish to know more? Drop a call.

5. Sun Direct

Sun Direct belongs to Sun Network. This is a Chennai-based DTH provider who has been in the industry since 2007. The main focus is on South Indian Regional languages. And they have attracted a huge response from regional subscribers. Today they have more than 10 million users with them.

Initially, they achieved success by providing free set-top boxes and a deficient basic monthly plan. This helped them gain customers, and today they have more than 10 million subscribers. They do offer English and Hindi channels, however are well known more for South Indian content.

Waiting to watch more regional content? Why not try Sun Direct?

6. JIO DTH

Reliance Group proved their caliber in the DTH field as well. JIO DTH is a perfect example of this. Even when great names were already in the market, JIO DTH found its way and captured a huge chunk of the subscriber base. Right now, the services are available in major cities of India:- Mumbai, Delhi, Bangalore, Chennai, Pune, Hyderabad and Kolkata. Very soon the group will have a strong customer base in rural areas too.

Want to know more about JIO DTH?

7. DD Direct Plus or DD Free Dish

Looking for a free DTH? Doordarshan started a free satellite television service in 2004 named DD Direct Plus. Also known as DD Free Dish, it is completely free. The shows are mostly DD channels and have more than 30 million subscribers. Do they have private channels? Yes, not many, but they do have a few like B4U movies, Zing, 9XM, BU Music, etc.

To get a new DTH connection of DD Direct Plus or for other queries

8. Zing Digital

Zing Digital has added an extra zing to DTH options. Another successful subsidiary of Dish TV, Zing provides more regional content in Kerala, Odissa, and West Bengal. This provider is known for providing the cheapest plans to subscribers. Another attractive feature is the presence of free channels. Altogether Zing Digital is capturing the hearts of users at a fast pace.

Planning to get a subscription? Pick up your phone and dial!

Which is the Best DTH India?

As per the Statista Research Department and customer engagement surveys, our sources point out that Tata Sky presently leads the race among DTH service providers, followed by D2H and Dish TV.

Thank you TRAI! A la carte television was introduced on 3 September 2007, when the Telecom Regulatory Authority of India (TRAI) passed a rule stating that “All broadcasters will compulsorily offer all their channels on a la carte basis to DTH operators”
And what does that mean to us? A la carte allows customers to subscribe to individual TV channels and opt for bundle subscription, instead of having to watch what was being shown on TV. Yay!!

Interesting to know

The satellites used for signal transmission are those commissioned by ISRO. Currently, the satellites used are:-

  • MEASAT-3
  • NSS-6
  • SES-7
  • AsiaSat 5
  • ST-2
  • GSAT-10
  • GSAT-15
  • GSAT-17
  • GSAT-30

Time to wind up

When it comes to choosing a new DTH Connection India, follow your preference always. Selectra aims at offering the best guidance to all our readers. We believe we can make your decision-making process easier. Watch this space for more details! Till then, take care and stay safe!

Insights On The DTH Industry in India

Source: The Financial Express

  1. The DTH industry that incorporates about 37 percent of television subscribers is said to amount to 22,000 crore in financial year 2021.
  2. The DTH industry hasn’t faced many ups and downs and has a stable revenue compared to other industries which are experiencing a drop of 20 to 30 percent.
  3. The DTH industry experienced a stable marginal decline of 2 to 3 percent subscribers.
  4. A marginal rise in the average revenue was recorded by the DTH industry in the First Quarter of FY21.

Stats For Active DTH subscribers in India

In this section, we will be outlining detailed stats in relation to active DTH subscribers in the country.

Source: Statista

  1. Nearly 71 million active DTH (Direct-To-Home) subscribers were reported as of December 2020.
  2. March 2019 reported the highest number of active DTH subscribers, that is, 72.44 million.
  3. The number of active users fell from 72.44 million in March 2019 to 68.92 million in June 2019.
  4. 70.70 million was the total active subscriber base of Pay DTH as of the quarter ending September 30, 2020. This number is in addition to the subscribers of the free DTH services of Doordarshan.
  5. March 2020 to December 2020 saw a consistent rise in the number of subscribers, that is, 70.26 million in March 2020 to 70.99 million in December 2020.
  6. The DTH subscribers base expanded marginally by 2.8 lakh in the first quarter of 2020, that is, January 2020 to March 2020. (Source: Livemint)
  7. The DTH subscriber base grew by 320,000 in the second quarter of 2020. (Source: Digital TV News)
  8. Numerous DTH platforms added 290,000 subscribers during the last quarter of 2020, as compared to 120,000 subscribers during the third quarter of 2020. (Source: Exchange4Media)
  9. According to the report shared by the Telecom Regulatory Authority of India (TRAI), there was a decline in the total number of active DTH subscribers from 70.99 million at the end of December 2020 to 69.57 million at the end of March 2021. This data is exclusive of the number of subscribers of the DD Free Dish. (Source: Indian Television)
  10. There was a decline of 6.5 lakh active subscriber base from 7.02 crores on March 31, 2020, to 6.96 crores as of March 31, 2021. This also led to a sequential loss of 14.2 lakh from the quarter ending December 2020 to the first quarter of 2021. (Source: The Hindu Business Line)

Stats On The Leading DTH Operators In India

In this section, we will be outlining a few detailed insights on some of the top DTH operators in India.

Source: Telecom Regulatory Authority of India

  1. At the end of March 2021, the leading DTH operators were Tata Sky, Dish TV India, Bharti Telemedia, and Sun Direct TV.
  2. At the end of March 2021, Tata Sky was the leading DTH operator with a 33.3 percent market share.
  3. Tata Sky is followed by Bharti Telemedia with a market share of 25.54 percent in 2021.
  4. Dish TV has the third-largest market share of 24.09 percent in 2021.
  5. Sun Direct TV has the least market share with 17.07 percent in March 2021.
  6. Tata Sky Market Share Increased to 33.3% while Dish TV Further Dips to 24.09% in 2021.
  7. Tata Sky is the leading DTH service provider with a market share of 32.58% in 2020. At the end of the first quarter of 2020, Tata Sky had a 32.09% share, and it increased to 32.58% by the end of September 2020.
  8. The second-largest DTH operator in 2020 was Dish TV. However, Dish TV lost a huge percentage of its market share.
  9. The remaining two service providers – Airtel Digital TV and Sun Direct also increased their market share marginally in the financial year of 2020.
  10. The Pay DTH subscriber base has increased from 70.58 million in June 2020 to 70.70 million in September 2020. The total active subscriber base was 69.30 million on September 30, 2019. However, the number of subscribers increased slightly to 70.70 million.
  11. Tata Sky, Airtel Digital TV, and Sun Direct saw growth in subscriber count in the second quarter of 2020 as per the Telecom Regulatory Authority of India (TRAI).

Source: Statista

  1. Bharti Airtel’s customer base expanded from eight million in 2013.
  2. Airtel’s brand value is recorded to be $6.07 billion in 2021.
  3. In FY21, Bharti Airtel encountered a net loss amounting to Rs. 151 billion.
  4. Dish Network subscribers encountered a drop of 2.7 million subscribers in 2020 from 14 million.
  5. Tata Sky says about 70 percent of connections are joining in from rural parts of India (The Financial Express)

Growth Stats

Source: Crisil report.

  1. Sun Direct has encountered a 22 percent growth in the Financial year 2021.
  2. Sun Direct DTH operator revenue is reported to have increased from Rs. 1513 crore to Rs. 1845.8 crore in FY21.
  3. Sun Direct’s EBITDA is Rs. 738.32 crore for FY21.
  4. Sun Direct DTH operator’s margin increased to 40% in FY21 compared to FY20 when it was at 38.4%.
  5. Bharti Airtel, one of India’s top DTH operators, reports a revenue of Rs. 2923.8 crore in FY21 with a net profit of Rs. 385.6 crore.
  6. For FY21, Tata Sky reports Rs. 234 crore net loss based on the operating income in fiscal year 2020.
  7. Sun Direct recorded an improved market share of 51% in FY21 compared to its market share in FY16 that was 39%.

In this section, we will be outlining a few detailed insights on the top-notch services provided by some of the best DTH operators in India.

Source: Telecom Regulatory Authority of India

  1. Tata Sky offers somewhat 600 channels out of which 99 are HD channels.
  2. Bharti Airtel offers nearly 500 channels, including many HD channels.
  3. The number of subscribers of Bharti Airtel DTH grew over 10 million significantly.
  4. DishTV offers more than 300 channels that can be tailored as the viewer's choice.
  5. Dish TV and its branches have over 17.7 million subscribers.
  6. D2H is a subsidiary of DishTV and has 19% of the total subscribers.
  7. D2H has around 650 channels available all over India.
  8. Tata Sky’s market share for the quarter which ended in December 2020 was 33.03%.
  9. Dish TV market share for the quarter which ended in December 2020 was 25.45%.
  10. Bharti Airtel market share for the quarter which ended in December 2020 was 25.17%.
  11. Sun Direct market share for the quarter which ended in December 2020 was 16.35%.

Stats On HD and SD Channels In India

In this section, we will be discussing a few detailed insights on some of the popular DTH channels.

Source: Ministry of Information and Broadcasting

  1. The Ministry of Information and Broadcasting (MIB) has permitted a total of 901 satellite TV channels.
  2. Out of these 901 channels, 327 are pay-TV channels.
  3. There are 92 High Definition (HD) channels and 235 Standard Definition (SD) channels. The rest of the channels permitted by MIB are free-to-air channels.

DTH Market Share in India (as on March 2020)

Source: TRAI, Tata Sky

Market Share (%)
DTH Operator QE Sep'19 QE Dec'19 QE Mar'20
Tata Sky

31.61%

31.80%

32.33%

Dish-D2H

31.23%

30.55%

29.49%

Airtel

23.39%

23.31%

23.65%

Sun Direct

13.78%

14.35%

14.53%

A Comparison Of Various Growth In Subscribers And Market Share In Various Quarters

Quarter ending Growth (millions) Growth (%)
DTH Operator Sep' 2019 Dec' 2019 Mar' 2020 Q3 vs Q2 Q4 vs Q3 Q3 vs Q2 Q4 vs Q3
Tata Sky

21.91

22.25

22.72

0.34

0.47

1.60%

2.10%

Dish-D2H

21.64

21.38

20.72

-0.26

-0.66

-1.20%

-3.10%

Airtel

16.2

16.31

16.61

0.11

0.3

0.70%

1.80%

Sun Direct

9.55

10.04

10.21

0.49

0.17

5.10%

1.70%

Total DTH

69.3

69.98

70.26

0.68

0.28

1.00%

0.40%

Figures in Millions

Stats On Tv Viewership And Most Watched Genres

Source: Barc

  1. Total TV viewership increases by 9%
  2. The average time spent per day per viewer becomes 4 hours and two minutes in 2020 from 3 hours 42 minutes in 2019.
  3. TV ad volumes grew by 34% in the second half of 2020
  4. News, as well as Kids genres, witnessed 27% growth each.
  5. There was a 35% drop in overall viewership of the sports genre.
  6. IPL gained a total watch time of 400 billion minutes with 23% jump in viewership
  7. Ramayan’, was the most-watched TV show in 2020.
Genre Weekly Viewing minutes Genre share

2019

2020

GEC (General Entertainment)

456

498

50%

Movies

217

238

24%

News

82

104

10%

Kids

58

74

7%

Music

56

50

5%

Sports

29

19

2%

Misc

14

16

2%

Total

914

999

100%

Bottom Line

We have tried to cover every important insight for you to have a better understanding of the DTH industry in India. There were nearly 71 million active subscribers as of December 2020. The number of DTH subscribers had increased in 2020 regardless of the drastic expansion of the OTT industry.

The DTH India statistics shared by TRAI portray that Tata Sky is the leading DTH operator in the country. Moreover, over 900 satellite channels have been permitted by the Ministry of Information and Broadcasting (MIB), out of which 327 are paid channels.

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