OTT Platform Statistics In India Reveals Promising Growth
Today Selectra brings you the real truth about OTT platform statistics in India. How are the OTT platforms faring in the entertainment industry? Are subscribers getting their money’s worth?
We have for you some solid data-driven results that will prove that OTT platforms are indeed capturing the attention of the masses. The data is based on thorough research and detailed research by authoritative bodies.
What’s more? This is a factual analysis of the OTT media in India alone. We have collected for you facts pertaining to the Indian OTT industry and presented them in a simple way for your better understanding.
OTT platforms growth statistics
Did you know that OTT platforms are today the most sought-after means of entertainment? Lockdowns and the pandemic have propelled the usage of OTT platforms by viewers across the globe. Here are some useful insights that you can read to understand the growth of OTT platforms and how it has influenced viewers in 2021.
OTT Streaming Hours
Source - Comscore
- Apps responsible for 82.5% of OTT streaming hours in the USA
- Netflix
- YouTube
- Amazon Video
- Hulu
- Disney+
Hours spent in Video streaming
In Q4, 2020, 240 billion hours were spent on video streaming apps.
Devices Used for OTT streaming
- 89% of users stream videos via mobile devices.
- 58% of users stream videos via TV Apps.
Growth rates of devices for streaming content- 2020-2021
Data: unscreen
- Smart TVs experienced the biggest growth
- Tablets are being used 43% more often,
- Desktops are being used 38% more,
- Mobile phones are being used 29% more
Data consumption rates for device resolution settings on mobiles
Data: The Mobile Indian
Netflix
- Low: 0.3GB per hour
- Medium: 0.7GB per hour
- High: HD will consume 3GB per hour
- 4K ultra HD will consume 7GB per hour.
Amazon Prime Videos
- Data saver: 0.12GB per hour
- Good: 0.18GB per hour
- Better: 0.72GB per hour
- Best: 1.82GB per hour
Hotstar
- Full HD (1080p): 1.3GB per hour
- High (720p): 639MB per hour
- Medium (360p): 249MB per hour
JioCinema
- Low: 0.17GB per hour
- Medium: 0.51GB per hour
- High: 1GB per hour in HD
YouTube
- 2160p: 5.5-23.0GB per hour
- 1440p: 2.7-08.1GB per hour
- 1080p: 2.5-4.1GB per hour
- 720p: 1.2-2.7GB per hour
- 480p: 480-660MB per hour
- 360p: 300-450MB per hour
- 240p: 180-250MB per hour
- 144p: 30-90MB per hour
Consumer Subscription Behaviour for OTT platforms
Data: Unscreen
- 86% of subscribers over the globe wish to maintain their subscriptions
- 61% prefer the same subscription
- 25% wish to add new subscriptions
- 14% wish to decrease their subscriptions.
Growth rates of OTT platforms in India
Source:Statista
- The revenue from OTT platforms rose to approximately 19 billion Indian rupees in the fiscal year 2020. It is expected that by 2022, this will rocket up to 46 billion rupees.
- 2019-2020 sees Highest Annual Growth For Indian Entertainment Digital Market
- The market value for digital media growth rate in India has recorded a hike of 49 per cent across the entertainment industry during 2019 -2020.
- Online gaming follows an 18 per cent growth rate.
- Indian Digital media market values at 235 billion Indian rupees in 2020, estimated to hit 424 billion rupees by 2023.
- In 2020, Video Subscriptions revenue dominates digital media with over 42 billion Indian rupees, expected to reach 83 billion rupees by 2023.
- Audio subscription revenue over 1 billion rupees.
- Revenue from OTT in India reaches more than two billion U.S. dollars in 2020. 7 billion is expected by 2026.
- Disney+ Hotstar, Netflix,Amazon Prime Video, and YouTube prove to be major contributors.
- Paying Indian subscribers come to 29 million in 2020 with 53 million video subscriptions.
- The film entertainment market's overall revenue exceeds 70 billion Indian rupees in 2020.
OTT Platforms at a glance
Now we take you through a short and quick journey, bringing you some well-known facts about various OTT platforms. Disney Plus Hotstar-Growth Statistics And Facts
Data:Statista
- Disney+ Hotstar leads as OTT provider with 29 percent.
- Jio TV ranks second with 23 percent and Amazon Prime Video stays at third place.
- Disney+ Hotstar reported over 16 billion Indian rupees revenue in 2020
Source - Media Partners Asia
- India will enjoy one billion video screens by 2024.
- 85% of Indian Subscribers will be broadband-ready by 2024.
- OTT streaming industry ready to invest $1 billion in content only in 2021
- Direct to consumer SVOD subscribers expected to grow to 193 million by 2026
- SVOD revenues will reach above $1.8 billion by 2026 from $800 million in 2021.
Netflix Growth Statistics And Facts
Sources:Statista, Business of apps
- Netflix had 192.95 million paid subscribers worldwide as of the second quarter of 2020
- Now reports have it that almost 208 million are paying Netflix subscribers (Q1 of 2021).
- Ireland had the biggest Netflix media library in the world, with 6,379 titles available on the platform as of January 2021.
- The second was Malaysia with 6,361 titles, followed by Indonesia and the Philippines.
- Other countries featuring in the top ten included Canada and Czechia, with over 6,100 titles available on Netflix each.
- In Q1 2021, there were 74.38 million paying viewers in the United States and Canada.
- Netflix offers around 1,300 recommendation clusters, based on viewer preferences.
- Watching Netflix accounts for 8% of the entire video viewing time.
- The average age of the major category of Netflix users falls in the range of 35-44 years.
- 41% of viewers are unpaid Netflix users.
- Netflix reported over 9 billion Indian rupees revenue in 2020
Netflix annual revenue
Did you know how much Annual revenue Netflix earns? Take a look at the worldwide revenue from 2011 to 2020.
| Year | Revenue |
|---|---|
| 2011 | $3.1 billion |
| 2012 | $3.5 billion |
| 2013 | $4.3 billion |
| 2014 | $5.4 billion |
| 2015 | $6.7 billion |
| 2016 | $8.8 billion |
| 2017 | $11.6 billion |
| 2018 | $15.7 billion |
| 2019 | $20.1 billion |
| 2020 | $24.9 billion |
Netflix revenue by region
You can have a better idea with this region-wise comparison
| Year | US & Canada | EMEA | Latin America | Asia-Pacific |
|---|---|---|---|---|
| 2018 | $8.28 billion | $3.95 billion | $2.22 billion | $0.94 billion |
| 2019 | $10.05 billion | $5.54 billion | $2.78 billion | $1.46 billion |
| 2020 | $11.45 billion | $7.77 billion | $3.13 billion | $2.37 billion |
Netflix ARPU by region
| Year | US & Canada | EMEA | Latin America | Asia-Pacific |
|---|---|---|---|---|
| 2018 | $11.28 | $10.2 | $7.53 | $9.19 |
| 2019 | $13.22 | $10.51 | $8.18 | $9.07 |
| 2020 | $13.51 | $11.05 | $7.12 | $9.32 |
Netflix profit
| Year | Profit |
|---|---|
| 2012 | $50 million |
| 2013 | $228 million |
| 2014 | $403 million |
| 2015 | $306 million |
| 2016 | $379 million |
| 2017 | $839 million |
| 2018 | $1.6 billion |
| 2019 | $2.6 billion |
| 2020 | $4.5 billion |
Netflix annual subscribers
| Year | Subscribers |
|---|---|
| 2011 | 21.5 million |
| 2012 | 25.7 million |
| 2013 | 35.6 million |
| 2014 | 47.9 million |
| 2015 | 62.7 million |
| 2016 | 79.9 million |
| 2017 | 99 million |
| 2018 | 124.3 million |
| 2019 | 151.5 million |
| 2020 | 192.9 million |
Netflix subscribers by region
| Year | US & Canada | EMEA | Latin America | Asia-Pacific |
|---|---|---|---|---|
| 2018 | 64.7 million | 37.8 million | 26 million | 10.6 million |
| 2019 | 67.6 million | 51.7 million | 31.4 million | 16.2 million |
| 2020 | 73.9 million | 66.7 million | 37.5 million | 25.4 million |
Most viewed Netflix Originals films
| Film | Views |
|---|---|
| 10. Fatherhood | 74 million |
| 9. Project Power | 75 million |
| 8. Army of the Dead | 75 million |
| 7. Enola Holmes | 76 million |
| 6. The Old Guard | 78 million |
| 5. Murder Mystery | 83 million |
| 4. 6 Underground | 83 million |
| 3. Spenser Confidential | 85 million |
| 2. Bird Box | 89 million |
| 1. Extraction | 99 million |
Most viewed Netflix Originals TV series
| TV Series | Views |
|---|---|
| 10. Fate: The Winx Saga | 57 million |
| 9. Emily in Paris | 58 million |
| 8. Sweet Tooth | 60 million |
| 7. Queen’s Gambit | 62 million |
| 6. Tiger King: Murder, Mayhem and Madness | 64 million |
| 5. Stranger Things S3 | 64 million |
| 4. Money Heist S4 | 65 million |
| 3. Lupin S1 | 70 million |
| 2. The Witcher | 76 million |
| 1. Bridgerton | 82 million |
Amazon Prime
Source:Statista
- In March 2020, Amazon Prime Video had over 38 million unique visitors in India
- Amazon Prime’s net revenue was 386.06 billion U.S. dollars in 2020, an increase from 280.52 billion US dollars in 2019.
- Amazon Prime is currently available in 19 countries.
Year of Amazon Prime countries across the globe:
| Country | Year of Amazon Prime launch |
|---|---|
| Germany, Japan, United Kingdom | 2007 |
| France | 2008 |
| Italy | 2011 |
| Canada | 2013 |
| India | 2016 |
| Mexico | 2017 |
| Turkey | 2020 |
Breakdown of Amazon Prime’s subscription services revenue:
| Year | Annual net sales of subscription services |
|---|---|
| 2014 | $2.76 billion |
| 2015 | $4.47 billion |
| 2016 | $6.39 billion |
| 2017 | $9.72 billion |
| 2018 | $14.17 billion |
| 2019 | $19.21 billion |
| 2020 | $25.21 billion |
Disney+ Hotstar Facts
Source - Media Partners Asia, Techcrunch
- Disney+ Hotstar provides over 100,000 hours of TV entertainment as content and movies across 9 languages
- Disney Plus Hotstar India to reach 46 Million Subscribers by December 2021.
- As of May 2021, there are around 34 million subscribers in India, which makes around a third of global Disney Plus subscribers
- Disney Plus subscribers enjoy 103.6 million subscribers across the globe.
- Disney Plus Hotstar, Amazon Prime Video India, and Netflix together account for an 80% market share of subscribers and revenues in 2021.
- Disney tops expectations with $17.02 billion in revenue Vs the $16.76 billion expected,
- Disney earns earnings per share of 80 cents, above the expected 55 cents.
- Revenues grew 57% to $4.3 billion across Disney’s direct-to-consumer business
- Disney’s operating loss declined from $0.6 billion to $0.3 billion
- Disney+ crossed 100 million subscribers after just 16 months of operation.
- In Q3, ARPU declined from $4.62 to $4.16
AltBalaji
The number of unique visitors on ALTBalaji reaches over 6 million in March 2020.Source: Statista
Youtube
Source: Business of apps, eMarketer, WSJ
Here’s an interesting collection of data regarding the growth and progress of YouTube.
- $19.7 billion revenue was generated in 2020, which is a 30.4 per cent increase y-o-y.
- Over 2.3 billion people across the globe access YouTube at least once a month
- YouTube Premium enjoyed 30 million subscribers in 2020
YouTube revenue
| Year | Revenue |
|---|---|
| 2010 | $0.8 billion |
| 2011 | $1.3 billion |
| 2012 | $1.7 billion |
| 2013 | $3.1 billion |
| 2014 | $4.2 billion |
| 2015 | $5.5 billion |
| 2016 | $6.7 billion |
| 2017 | $8.1 billion |
| 2018 | $11.1 billion |
| 2019 | $15.1 billion |
| 2020 | $19.7 billion |
YouTube users
Source: YouTube
| Year | Users |
|---|---|
| 2012 | 0.8 billion |
| 2013 | 1 billion |
| 2014 | 1.1 billion |
| 2015 | 1.2 billion |
| 2016 | 1.4 billion |
| 2017 | 1.5 billion |
| 2018 | 1.8 billion |
| 2019 | 2 billion |
| 2020 | 2.3 billion |
OTT Subscriber Statistics
Source - India Brand Equity Foundation (IBEF)
- OTT sector sees an increase of 30% in the number of paid subscribers. The number of paid users increase from 22.2 million to 29.0 million (March and July 2020)
- The Top five metro cities account for 46% of the total OTT video platform subscribers
- Regional content on OTT platforms attracts 90% of consumers while 7 % watches English content.
- ZEE5 achieves a viewership of 437.4 million (March 2020 to April 2020)
- Indian OTT market expects to reach Rs 237.86 billion (US$3.22 billion) by FY25- IBEF
Quotes on OTT platforms growth in India
Shailesh Kapoor, Founder & CEO - Ormax Media, said: “India’s OTT audience universe is rapidly growing, and an accurate estimation of market size is a crucial strategic component in a growing category. While streaming companies have data on usage and subscription of their own platforms, there is no industry-level audience research available to size and profile the Indian OTT market at large. This research, which will be conducted in the same period every year, aims to plug this significant data gap in the streaming industry in India”.
Conclusion
We have summarized the data regarding the statistics involved in the OTT industry and presented them here in an attractive way for your better understanding. We have collected this data from reliable sources ad extend our gratitude to all the sites that have helped us compile this article.
Stay tuned for more insights with Selectra.