A Comprehensive SWOT Analysis of Disney+ Hotstar
Disney+ Hotstar is India's second-biggest OTT platform. Novi Digital Entertainment, a subsidiary of Star India, owns the Indian over-the-top streaming platform Disney+Hotstar. Due to its effective services and high exposure, the organization is a market leader in India. We will understand Hotstar's SWOT analysis in this article, but first, let us learn about the organization.
An Overview of Disney+ Hotstar
Disney+ Hotstar is an OTT video streaming service owned by Novi Digital Entertainment Private Limited. This platform currently provides more than a million hours of television and film material in nine languages and live coverage of every major sport. It is beneficial for cricket broadcasts.
The best feature of Disney+ Hotstar is that it may automatically give the highest quality video available in that region based on the bandwidth available at the moment. In comparison to other OTT platforms, they provide accurate search results. During the pandemic, consumers watched new blockbuster films from the comfort of their own homes. That is the greatest strength of Disney+ Hotstar. Disney+ Hotstar is compatible with both Android and iOS devices.
| Founder | Star India |
| Year Founded | 2020 |
| Origin | India |
| No. of Employees | 874+ |
| Company Type | Subsidiary |
| Market Cap | N/A |
| Annual Revenue | Rs 1670.6 Crore (2020) |
| Net Income/ Profit | Rs 1069.8 Crore (2020) |
Products & Services by Disney+ Hotstar
- Video Streaming
- Tv Content
- Movies
- Sports
- Web Series
Top Competitors In India
Numerous more over-the-top (OTT) providers have launched in India even as demand for streaming video has grown. In India, the mentioned firms are the most direct competitors of Disney+ Hotstar:
SWOT Analysis of Disney+ Hotstar
SWOT analysis is a valuable tool for building business strategies for new and existing firms. This simple technique is used to determine a business's competitiveness. Disney+ Hotstar's SWOT analysis may assist the company in developing efficient and effective business approaches.
| Strengths | Weaknesses | Opportunities | Threats |
|---|---|---|---|
| Continuous Video Playback | Niche Content | Acquisitions | Tough Competitors |
| Smart Search | Expensive to Watch Tv Content | Lower the Price of Subscription | Addiction |
| Content Catalogue | Regional Content | Educational Platform | Competitor’s Price Fluctuation |
| Extraordinary Content | _ | _ | Unlock |
| Accessibility | _ | _ | _ |
SWOT Analysis of Disney+ Hotstar In Detail
The following is a step-by-step method to doing a SWOT analysis of Disney+ Hotstar.
Strengths of Disney+ Hotstar
As a vital component of SWOT analysis, a company's strength is an opportunity for growth planning. Disney+ Hotstar has several distinguishing traits that elevate it to the top tier of streaming services:
1. Continuous Video Playback
Disney+ Hotstar's video streaming platform is adaptable. It ensures that the highest quality video is played automatically based on the available bandwidth in that location at the moment. Additionally, viewers may choose the video quality that is most appropriate for them.
2. Smart Search
The most significant feature of Disney+ Hotstar is that it provides precise search results and instant auto-complete recommendations.
3. Content Catalogue
Disney+ Hotstar is constantly updated and broadcasts the newest television programs and films from India and across the globe.
4. Extraordinary Content
Disney+ Hotstar's primary strength is its fame via Star India programs and exclusive programming.
5. Accessibility
Disney+ Hotstar is available on both Android and iOS devices. And anybody may follow along through their official web page.
Weaknesses of Disney+ Hotstar
Along with their strengths, the majority of organizations also have many disadvantages. Businesses might develop ways to remedy their weaknesses. While Disney+ Hotstar is among the most popular enterprises, it does face challenges that might stifle its growth:
1. Niche Content
This platform contains exclusively family-friendly material, which is not universally approved. And it focuses primarily on cricket, while other stuff is not regarded as much as cricket.
2. Expensive to Watch TV Content
Since they primarily provide programs already accessible on television, viewers choose to watch shows on TV rather than on an OTT platform.
3. Regional Content
Disney+ Hotstar has produced only eight pieces of regional content so far, with an average score of just 5.9. Thus, it appears that its local content portfolio collection needs to be enhanced in the future.
Opportunities for Disney+ Hotstar
The economy is constantly changing due to rising demand, which benefits any firm seeking significant development. Below are among the essential market possibilities that the firm may seize:
1. Acquisitions
One of the company's finest chances is to acquire all copyrights and reservations from other mass media firms such as Marvel and Fox Star Studios. Acquiring a large media firm results in the company's growth. Additionally, it may work with leading firms to accelerate its global expansion.
2. Lower the Price of Subscription
As kids around the nation are very active in sports and special packages, they favor sites that provide all of these at a discounted price. Additionally, since household ladies love watching a lot of comedies and daily soaps, lowering costs might attract a large number of new consumers.
3. Educational Platform
As every student nowadays chooses digital education over traditional classes, the company could also start releasing some educational films so that everyone, especially children, can learn various skills while staying at home, just as students at IIDE do through videos online and live sessions taught by industry experts.
Threats to Disney+ Hotstar
Each firm in the market is confronted with various dangers. A few of them include:
1. Tough Competitors
Disney+ Hotstar's opponent is one of the most severe dangers. Several online alternatives, such as Netflix and Amazon Prime Video, are preferable to Disney+ Hotstar. Thus, the corporation should create unique content that would entice people to switch to Disney+ Hotstar.
2. Addiction
Teenagers nowadays are technology-savvy, which means they are less focused on their schoolwork and more glued to OTT platforms. This has resulted in a negative brand image for OTT platforms from parents' perspectives.
3. Competitor's Price Fluctuation
Netflix has decreased its membership pricing, encouraging customers to subscribe to Netflix rather than Disney+ Hotstar.
4. Unlock
When the lockdown was enforced, the public had become used to viewing films on OTT platforms, and numerous major production companies had also published Bollywood films on the site. However, after unlocking, the situation reverts to its pre-lockdown state. This shift in direction is impacting Disney+ Hotstar's income.
Key Takeaways
The SWOT Analysis of Disney+ Hotstar discussed in this article highlighted the company's primary strengths, which include continuous video watching, intelligent search, a content database, great content, and, most significantly, accessibility.
Its drawbacks include its high price for consumers. The firm may boost its market worth by partnering with certain other mass media organizations and, more crucially, by collaborating with top comic book producers, which is another significant influence in lowering the subscription pricing.
Conclusion
Disney+ Hotstar is investing heavily in online platforms to ensure that its services reach the broadest possible audience in this age of digitalization.
We hope this article about Disney+ Hotstar's SWOT Analysis has provided valuable insight into the company's strengths, weaknesses, opportunities, as well as threats. If you're interested in learning more about other businesses that use this approach, continue reading Selectra.