Complete List of OTT platforms in India 2021

It is said that the OTT platforms will generate revenue by 4.8 times to more than Rs. 4000 crore in FY22. There are more than 40 providers of OTT platforms in India, which offer original media content over the internet. Let’s check out some of the popular streaming media services in this article.

The first Independent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2018. It has more than 2000 HD movies in nine Indian languages including Hindi, Tamil, Telugu, Malayalam, Gujarati, Marathi, Bhojpuri, Punjabi, and Bengali.

List of Best OTT platforms in India

Lots of online streaming applications popular in Western countries have gotten attention from Indians since the 4G drive. Before that, India had few OTT platforms like nexGTv and Sony Liv which were not that popular back then. But now some Indian online streaming media applications are giving tough competition to popular foreign applications like Netflix.

Due to lockdown from March 2020, the movie theatres were closed and because of that, most of the entertainment shows and movies adopted these platforms to entertain people. Also, people did not get much for their entertainment while confined to their own homes.

Apart from that, platforms like Netflix, Amazon Prime, Zee5, Sony Liv, Disney+ Hotstar, etc. provide better, original, and interesting contents which keeps the audiences hooked.

The low-cost data services, subscription packs, and affordable smartphones make this industry humongous.

1. Netflix in India

In the list of OTT platforms in India, Netflix is one of the top 10 OTT platforms in 2021. Netflix was launched in America in 2016 but came to India in late 2018 to give competition with other OTT platforms.

Popular movies and showsSome western original series like Friends, Money Heist, Breaking Bad, Dark, etc, and some Indian original series like Sacred Games, Jamtara, Lust Stories, etc are very much popular. Apart from that, many regional and international movies have exclusively launched movies on Netflix.

  • Subscription
  • For smartphone users - Rs. 199 monthly subscription pack
  • For tablet and Laptop users - The entry-level subscription pack is Rs. 499 which offers multiple screen support.

2. Disney+ Hotstar OTT platform

Disney+ Hotstar has the most subscribed users in India. Disney+ Hotstar has the vastest categorical content among all other OTT platforms. The application offers TV channels live serials, past episodes and also has every kind of movie genre.

SubscriptionIt has free and paid subscriptions. The VIP subscription pack started at Rs. 299 and the Premium pack brings subscribers the OTT platform exclusive web series.

On the other hand, this application’s VIP subscription Disney+ Hotstar VIP allows customers to watch the live-action of the world's most popular cricket league IPL.

3. Amazon Prime Video

The prime video is exclusive for the prime users of the Online shopping application of Amazon. This company is competing brilliantly with all popular OTT platforms in India. It also has a huge collection of various genres of movies, reality shows, stand-up comedy specials, and web series and apart from that it also provides podcast services.

Popular movies and showsPopular exclusive movies like Tenet, Sherlock Holmes, and Parasite, Minari, etc, and original web series like Paatal Lok, Mirzapur, The Family man, The Big Bang Theory, Young Seldon, The Office, and much more.

SubscriptionThe starter pack comes at just Rs. 129 and the annual pack comes Rs. 999 which is a completely budget-oriented subscription plan.

4. Sony Liv

Sony Liv app is a very much popular OTT platform in India. In this application, they have all the 18 years of the content of Sony network channels.

Popular movies and showsThis application offers popular TV shows like ‘Tarak Maheta Ka Ulta Chasma’ and ‘The Kapil Sharma Show.

SubscriptionThe company mostly offers free-to-watch content for the audiences. Channels like Sony SAB, Sony Entertainment, Sony Max, Sony Max 2, Sony Six, Sony Yay cartoon channels, etc are available for free. At Rs. 199 a month subscription pack, Sony Liv provides premium channels like Sony TEN 1, Sony TEN 2, and Sony TEN 3 to the customers. Also, the company offers a premium pack which gives the audience the privilege to watch the live-action of Sports like La Liga Football, Cricket, Tennis, etc.

5. Zee5

This Zee5 OTT platform became very popular after the release of an original web series named ‘Scam 1992’. Many Indian movies are now using the Zee5 OTT platform to launch and the Zee5 application is also merged with AltBalaji whose original content, shows, and music videos also are available in this application.

SubscriptionApart from those, the audience can also watch TV serials episodes here. The subscription pack of Zee5 started at just Rs. 99.

6. Voot

Voot is also an OTT platform in India that offers mostly free-of-cost content by the national television channel Colors. This OTT platform is majorly powered by Viacom18. Viacom18 is one of India’s biggest TV channel production companies.

Popular movies and showsIn this application, you can watch all Colors TV serial episodes live, unseen footage of popular show Biggboss, cartoons, and much more.

SubscriptionThere is a Rs. 99 monthly subscription pack that takes you to the premium section of the application. The premium service Voot Select also has an annual Rs. 999 subscription pack. ‘Asur’ is the most seen and popular original web series in Voot Select.

7. MX Player

MX player is one of the popular video players in India. Currently, the company has also entered its feet into the world of OTT. The company became very popular as an OTT service provider in India. MX players generate their revenue by showing advertisements in the videos. It also has its own original web series as well. Showing ads in between watching videos may bring irritations and also interruption may decrease your experience.

SubscriptionMX player is the complete free OTT platform in India.

8. ALTBalaji

ALTBalaji is an OTT platform owned by Balaji Telefilms and was launched in April 2017. It was created with an aim to enter the digital platform. You can watch their content on mobile, tablet, android tv, and desktop.

ALTBalaji has 34 million users who have opted for their paid subscription.

Popular movies and showsThey have original content in multiple genres like drama, romance, crime, thriller and much more, which is available in multiple Indian languages. Some popular content on ALTBalaji is Karrle Tu Bhi Mohabbat, Romil & Jugal, Boygiri, Dil Hi To Hai, It Happened In Calcutta, and much more.

SubscriptionYou can watch ALTBalaji for free in India but it is limited to only some selected shows and movies. For a premium subscription the platform offers three plans ranging from Rs. 100 to Rs. 300.

ALTBalaji claim their website to be one of the latest content banks when it comes to OTT platforms in India.

9. BIGFlix

BIGFlix is owned by Reliance and was launched in 2008. It only streams and downloads movies and has a wide range of movies like comedy, thriller, romantic, and more. It also offers content in regional languages like Bengali, Tamil, Telugu, and more.

ALTBalaji has 34 million users who have opted for their paid subscription.

SubscriptionBIGFlix offers its users a free subscription for three months and after that you can select their Mega Saver 1-year subscription that comes at Rs. 500 only.

10. Ullu App

Ullu is an OTT application that is owned by an Indian entrepreneur Vibhu Agarwal. Ullu was launched on 25th December 2018 and is based in Mumbai.

Ullu is only available for streaming on Android and iOS mobiles.

The OTT platform has gained a lot of criticism for promoting and featuring explicit adult content.

Popular movies and showsSome of the famous content on Ullu is Panchali, The Bull of Dalal Street, Kasak, Virgin Boys, Woodpecker, Black Coffee, and few more.

SubscriptionThe users can watch three web-series or videos on Ullu for free after that you can choose from three subscription offers that are Rs. 72 for three months, Rs. 96 for 6 months, and Rs. 144 for 12 months.

11. Sun NXT

Sun NXT is the online subsidiary of Sun TV Network and was launched in 2017. The content is available in five different languages Malayalam, Telugu, Tamil, Bengali, and Kannada.

Sun TV plans to invest Rs. 150 crores to their OTT platform Sun NXT in the coming years.

SubscriptionSun NXT comes with a subscription of Rs. 50 for single screen and Rs, 490 for four screens.

12. YouTube Premium

YouTube Premium is one of the first OTT platforms and has some original content. YouTube is a compilation of vlogs, short films, web series, music videos, stand-up comedy, gaming videos, and much more.

Popular movies and showsThe best series and movies to watch on YouTube are Wayne, Impulse, Origin, Dallas & Robo, Best Shot, Prank Academy, Kevin Hart: What the Fit, Money Talks, Bullsprit, and much more.

SubscriptionThe YouTube Premium subscription starts from Rs. 129 per month to Rs. 399 for three months. It also has a Rs. 79 students offer and Rs. 189 per month family plan.

13. TVF Play

TVF Play or The Viral Fever is an Indian OTT platform and is an YouTube channel that was started by Mr. Anurabh Kumar in the year 2010. Owned and operated by Contagious Online Media Network Pvt Ltd, it is one of the most viewed YouTube channels in India.

Popular movies and showsAll the content on TVF Play is original and has been in talks among the youth. However, there are few series that are still watched and are trending like TVF Pitchers, TVF Tripping, Permanent Roommates, TVF bachelors, TVF Aspirants.

SubscriptionTVF Play offers free content for Indian customers.

14. EROS Now

EROS Now entertainment is owned and controlled by Eros Digital. It is the Indian digital media subsidiary of the American MNC Eros STX. This OTT platform was launched in 2012 and since then it has been offering unlimited entertainment in multiple genres.

Popular movies and showsEROS Now has a wide collection of movies and series in its media bucket. However, there are few EROS original web series that are a must watch. These are A Viral Wedding, Operation Cobra, Smoke, Metro Park, Date Gone Wrong, Flesh, Flip, Modi, and a few more.

SubscriptionEROS Now offers entertainment at very affordable rates of Rs. 99 per month and Rs. 399 for one year.

The EROS Now subscription only supports one device.

15. Jio Cinema

Jio Cinema is owned by Reliance Industries and was launched on 5th September 2016. It is an Indian OTT platform that showcases movies, web series, television shows, documentaries, and music videos.

The content on Jio Cinema is available in multiple languages like Hindi, English, Telugu, Bengali, Marathi, Kannada, Malayalam, and Tamil.

Popular movies and showsThe top movies and web series that you must watch on Jiocinema are A Quiet Place, Godzilla vs King, The Viking War, Robert Reborn, Pixy Dragons, Operation Java, and more.

SubscriptionJio Cinema offers free subscription to the users of the Jio SIM card. However, if you are not a Jio operator and wish to enjoy Jio Cinema you can pay the subscription fee of Rs. 249 for one month and Rs. 549 for three months.

16. Airtel Xstream

Airtel Xstream an OTT platform launched by Bharti Airtel. It has the latest collection of movies, TV series, live shows, web series, and much more.

Airtel Xstream has more than 300 live TV channels and shows content in 15 different languages.

TitleSome trending content on Airtel Xstream is Flesh, The Red Land, The Investigation, Kashmakash, Bas Code, Ratri Ke Yatri, Jurn Aur Jazbaat, and few more.

SubscriptionAirtel Xstream app offers free content to Airtel SIM users. However, you can subscribe to it at a minimum cost of Rs. 153 per month that ranges high as per the plan selected.

The free Airtel Xstream is only applicable on selected Airtel prepaid and postpaid plans.

17. Shemaroo

Shemaroo is an Indian digital platform that was founded by Mr. Buddhichand Maroo 1962. At that time it was set up as a book circulating library, later in 1979 it turned into India’s first video rental business.

Popular movies and showsYou can watch TV series, movies, TV serials, music videos, and kids shows on Shemaroo. The top content to watch on Shemaroo is Drishtibhram, Pyaar on the Rocks, Au Ek Kahani, Sector 12 Ka Kitty Club, Baaten Suni Ansuni, Cinema Ka Safar, Filmi Flashback, and more.

SubscriptionThe subscription of Shemaroo is very economical and comes at a cost of Rs. 499 for a year.

18. Viu

Viu is an OTT platform that offers pan-regional online streaming services. There is a variety of video content available on Viu that can also be downloaded.

You can watch trending shows from Korea, Japan, China, Thailand, Malaysia, Turkey, Egypt, South Africa, and Arabian Gulf on Viu.

Popular movies and showsThe content on Viu ranges in genres such as romantic, thriller, horror, action, and more. Some popular video content on Viu is Flower of Evil, The Game, Find Me in Your Memory, Meow Boy, Pretty Little Liars, and few more.

SubscriptionViu offers both free and paid content. If you wish to subscribe to Viu premium, then you will have to pay a minimum cost of Rs. 99 for five screens.

19. Discovery Plus

Discovery plus is a very new OTT platform and was launched in India in March 2020. The shows and movies on Discovery Plus are based on facts and reality and are mostly documentaries.

Popular movies and showsSome popular content to watch on Discovery plus are Aaron needs a job, Alaska: Homestead Rescue, A Crime to Remember, Amanda to The Rescue, and few more.

SubscriptionThe subscription cost of Discovery Plus in India is Rs. 99 for one month with content in 8 different languages.

Final Thought

There are a few more popular OTT platforms like JioCinema, AltBalaji, TVFPlay, Viu, Shemaroo, Youtube premium, and much more. Indian Cellular Network Companies and broadband companies are also offering OTT subscription packs which is also attracting people. People in India are completely hooked by these OTT platforms. All these above are the reasons for the OTT platform’s popularity in India.

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